Are Free and Paid Online Book Promotions Worth it?

This is the second installment of results from my advertising experiment. Today, I’ll discuss who I advertised with, both free ads and paid, and if I think they worked. Again, I chose a book that for the first eight months after release performed well. However, after...

FACEBOOK AND TWITTER: ARE THEY WORTH IT?

I’m talking from a promotion point of view. According to some marketing information I’ve read, they rate way down on the scale of promotional value. Now, that’s not to say don’t do them. That’s not what I’m saying at all. I’m just saying, be realistic about your...