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Ann Everett
Ann Everett
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Money clip art - vector clipFor the past couple of weeks, I’ve blogged about my experience with online advertising/book promotion and the results. Today, I discuss another site I used and the benefits from it.

On April 17, I did a one day .99 cent promotion for, Laid Out and Candle Lit, book one in my Tizzy/Ridge series.

ENT works the same way as the mega promo giant BookBub. They have an email list where subscribers select what type of books they are interested in. So, since my book is a romantic suspense, ENT targeted those subscribers who want to know when a book in that genre goes on sale or is offered for FREE.

The ENT ad cost me $35. If I had done a BookBub ad, the cost would have been over $400.00.

Keep in mind, ENT has thousands of subscribers, where BookBub has 100’s of thousands. But it’s almost impossible to be accepted by BookBub for anything but a FREE offer.

RESULTS:

For the book I advertised, on April 17th, I sold 80 books and loaned 0.

That’s a total income of about $56.

Remember I mentioned how an ad for a book in a series will help sell other books in the same series? During the next few days following the promo, Laid Out and Candle Lit sold 25 more books at regular price, and loaned 6

Book two, You’re Busting My Nuptials, sold 17, and loaned 21

Book Three, Tied With a Bow and No Place to Go, sold 11 and loaned 19.

Total income from the days following the promo at regular price of $2.99 each:

53 books sold. 46 loaned. Estimated income: $155.20

This promo was by far the best one I did. Less money. Less time. More sales. From now on, I won’t waste my time and funds posting to multiple sites when I can get a bigger return from just one. There are others like ENT. BookGorilla/KindleNation, Book Blast, and I’m sure some I don’t know about.

A smaller site worth checking is The Fussy Librarian. I have a non-fiction book promo scheduled with them this month. I’ll let you know how it turns out.

 

 

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This is the second installment of results from my advertising experiment. Today, I’ll discuss who I advertised with, both free ads and paid, and if I think they worked.

Again, I chose a book that for the first eight months after release performed well. However, after that great take-off, sales declined, so I thought it should be one I tested. That way, any bump in sales would definitely be the results of the Kindle Countdown Deal ads.

You can find plenty of sites to advertise your books for free and small amounts of $$. Just do a random search for book promo sites. Be sure and read each site’s rules for submission and if they are interested in only FREE books…some are. I spent several hours a day for three days getting my book submitted to all the sites.

Following is a list of where I submitted my ad and what I paid. Keep in mind, for every site you submit to, you must subscribe to their newsletter or you won’t be able to find out if they ran your ad or not. In many cases, you’ll never hear from them unless it’s a paid ad. Not all of the free sites ran my book. If I don’t list a price, that means it was a free submission.

Book Goodies**had to do an author interview and lengthy submission…took me over an hour! However, they did run my Kindle Deal.

Book Lovers Heaven $5**the cover didn’t show up on the ad

Books on the Knob**don’t think they ran an ad

Buck Books**no ad

Daily Free and Discounted Books**no ad

E Book Bargains UK $10**all romance books and a nice 2-D photo of mine.

Ebooks Habit**a free site. They listed the book at regular price, not @ .99cents. :+(

EBook Lister**ran the ad for three days. Nice coverage.

EBook of the Day**ran an ad

Fiverr/Book Tour Radio $10 They slammed Twitter and FB with ads for several days with lots of shares and retweets.

Great Books/Great Deals $5

Hotzippy Romance $15**I thought this site was complicated with lots of pages.

Indies Unlimited**great site for promotion site lists/didn’t run my ad

Korner Konnection***really nice look to this site, but don’t know if they ran my book or not

New Free Kindle Books**no ad

People Reads**no ad

Read Cheaply**Great looking site and free right now.

Read FREE.ly**my link didn’t work on this site

Reading Deals $10**nice site and simple submission form

StoryFinds $50**paid extra to target certain readers, don’t think it paid off.

Sweet Free Reads $5**mostly FB and Twitter. Really nice site.

The Midlist**no ad, but they did contact me saying they were full for that time period I requested.

World Literary Café and AMC $20**two different sites and it is the only ad that ran on Friday, May 22.

I also posted in several Facebook groups for indie authors. 99cent e-books, Bargain Ebook Hunters, Ebook Lovers, Indie Kindle, Amazon Kindle, and UK Kindle Book Lovers.

All of the sites I paid to advertise featured my book. Some of the free sites featured it as well. Most of the ads occurred on the first day of the deal, which was Monday, May, 18. I’d read that books sell best on Monday’s, so I kept that in mind when scheduling the price reduction.

The Facebook ads ran each day of the deal, with many reposting and tweeting.

RESULTS:

Monday, May 18—sold 49, loaned, 7

Tuesday, May 19—sold 33, loaned 9

Wednesday, May 20—sold 22, loaned 7

Thursday, May 21—sold 17, loaned 6

Friday, May 22—sold 18, loaned 7

Total= 139 sold, 36 loaned

Estimated income–97.30 +46.80=$144.10

As you can see, I covered my expense ($130) but certainly not the time I spent getting this deal setup. So my conclusion is…NO, it did not pay me to do all the random advertising.

Since I’m not interested in what ranking my book has during a sales blitz, I didn’t check the ranking any of the countdown deal days.

I have somewhat of a different take on promotion. I don’t think Facebook or Twitter is beneficial to me. Most authors will disagree, but I stand by my opinion. Maybe I don’t know how to use it, but in my experience, I’ve not seen results from social media. Most followers on Facebook are friends, and I do appreciate when they share my posts…that means a lot to me to have their support. I just don’t think Facebook posts results in many sales. As for Twitter, keep in mind every person on that site is selling something just like me.

Many authors put a lot of emphasis on rankings and do FREE promotions in order of becoming an Amazon Best Selling author. That couldn’t be farther from the truth. If I give away 70k books, 70k times 0, is still ZERO. So…not a best SELLING author…a best give-my-book-away-for-free author! Sorry, but reality sucks.

However, most times a free promotion will move the book up in rankings, but Amazon updates them every hour so a book could be in the top 100 at noon, and by 6 PM, in the thousands! My list according to importance goes like this…1. Sales 2. Reviews 3. Ranking.

One benefit of doing a sales promo is that if you write a series, it usually stimulates sales for the other books in the series. It also may result in more reviews for the book you featured. Which is a good thing. Even though my sales were not huge, I’ll wait and see if my reviews increase.

My next blog will concern a one day promo I did with one site known for having thousands of email subscribers. I’ll let you know how that came out! Stay tuned.

 

 

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A while ago I decided to do some experimenting with different forms of advertising to see which type worked. Well today, I’ll discuss sidebar advertising. That’s where I chose a well followed blog/review/book website and placed an ad for one of my books to be featured on their sidebar for a month.

The cost of the ad was cheap enough. $35 bucks for a nice size of my cover which would rotate onto different pages of their site.

The site I chose claimed to have over 350,000 unique visitors per month from desktop users. That’s not including mobile phone visitors. That’s a ton…right?

What is a unique visitor, you ask? Okay. Simple answer, a visitor to your site who are tracked by their IP addresses, and are counted only once no matter how many times they visit the site. This is different from page views, which are tracked by the number of files requested from a site.

There’s all sorts of software to keep track of that stuff and if you sell advertising, then potential clients, like me, pay attention to those figures. The more visitors a site has, the better chance of people seeing my ad.

Another plus to use the site I chose was they furnished a weekly report of how many impressions their site got during that period, and how many actual clicks my ad got.

What’s an impression, you ask? Simple answer, impression = search result. Let’s say I search for Sterling Silver belly button rings. The page for BellyBling shows up 40% of the time as a result due to their search engine optimization (SEO), which means 40 out of 100 times, they will show up for the same search. That doesn’t mean the site was clicked. Just means it showed up on the first page of your search choices.

That’s a good thing, because most searchers don’t look beyond the first two pages. So with all those things in place, my ad should receive some good traffic, hopefully resulting in sales. Well, let’s see how I did.

I chose a book that had performed well since its release, but after eight months, sales had pretty much died. I thought it would be the best one to give me a good idea of what ads could do.

During the first week of the sidebar ad, the site got 48,596 impressions, and my ad got 28 actual clicks. That week, I sold 11 books, and loaned 44. Keep in mind, loans pay royalties, too. Sometimes as high as $1.60. Most of the time they average about $1.35 per loan.

The second week, the site got 104,388 impressions, my ad got 13 clicks, but again, I sold 11 books, and loaned only 28.

For the third week, I’m only going to count the first 6 days, because on the 7th day, I started another promotion with the same book. This week, the site garnered 172,157 impressions, and my book got a total 126 clicks. On May 17, it got the most clicks of 78 and that’s odd, because the next day a Kindle Countdown Deal started, but I didn’t have it listed on the sidebar ad. Anyway, I sold 9 books, and loaned 11.

For the final week, I’ll skip these figures, because my Kindle Countdown Deal ran from May 18-22, and I definitely saw an increase in sales during that time. More on that later in another post.

To summarize, for the time period of the sidebar ad…April 28-May 25, (29 days minus the 5 I omitted because of the other ads=24 days) I sold 36 books and loaned 101. Do I think the ad did any good? Certainly I made back my $35 ad fee, but did it increase sales? I don’t think so.

For comparison, I took the previous 29 days, without the ad, and looked at my sales for the same book. Remember, I didn’t count May 18-22, because I ran another ad due to the Kindle Countdown Deal, so to be fair, I took out my highest grossing 5 sales and loan days during the prior 29 days without the ad and the results still prove my point.

Before the ad, the same book sold 77 and loaned 197. Even with the sidebar ad and 167 actual ad clicks on my book, my sales continued to decline during that time period.

My conclusion is, for me, a sidebar ad, even with a site that has lots of traffic, is not a good investment of my ad money.

Maybe you’ve had a better experience. If so, please feel free to comment so readers get a better overview than just my opinion.

Soon, I’ll be back to discuss how I advertised my Kindle Countdown Deal and the results I got. Also, advertising with a fairly well know book promo site that sends notices via email to subscribers.

 

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Ad number two for TMAS

 

 

 

 

 

 

 

 

 

http://www.amazon.com/Tell-Me-Secret-Ann-Everett-ebook/dp/B00N0VUNGC

If you’ve been wanting to read Tell Me a Secret, this is a great time to get it for only .99 cents. Sale ends at midnight May 22, 2015

Here’s the blurb:

Jace Sloan has it all. He’s smoking hot, a college football star with a storybook family, and he’s never met a woman he couldn’t charm. He’s also never met one who makes him want to be a better man…until he meets Maggie. Now, this self-proclaimed geek with wild red hair and the greenest eyes he’s ever seen has him thinking all kinds of crazy thoughts. Like settling down and being a one-woman man. 

Maggie Fielding is anything but Jace’s type. For starters, her IQ is bigger than her chest size. But Jace is panty melting hot, and she’s having a hard time remembering that he’s bad news. If only she could stop telling him her secrets, because her answers to his questions just might have both of them falling in love for the first time.

Not your typical “formula” romance. Written in two parts, you’ll laugh, you’ll cry, you’ll want to throw things! Rated 17+

 Amazon 4.3 star rating

 

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Read the rest of this entry »

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From now until the end of May, I’m trying different types of advertising. A paid ad on a popular blog, a paid ad on a new book review site, a free listing on a reading site. I’ll let you know what  worked and what didn’t.

TMASeBook

http://www.amazon.com/Tell-Me-Secret-Ann-Everett-ebook/dp/B00N0VUNGC/ref=sr_1_1?s=books&ie=UTF8&qid=1430262514&sr=1-1&keywords=tell+me+a+secret+by+ann+Everett

 

 

 

 

Two-Wrongs-Make-a-Right-ebook-cover

http://www.amazon.com/Two-Wrongs-Make-Right-Everett-ebook/dp/B00V5M007A/ref=sr_1_1?s=books&ie=UTF8&qid=1430262708&sr=1-1&keywords=Two+wrongs+make+a+right

 

New Laid Out and Candle Lit cover

New Laid Out and Candle Lit cover

New cover for You're Busting My Nuptials

New cover for You’re Busting My Nuptials

Tied cover

Strong_Verb_copy

 

 

 

http://www.amazon.com/s/ref=nb_sb_noss_1?url=search-alias%3Dstripbooks&field-keywords=ann%20everett&sprefix=ann+eve%2Cstripbooks

 

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Two-Wrongs-Make-a-Right-3D-CoverTwo Wrongs Make a Right is now live in the #Kindle store…get your copy today!

 

How can something so wrong…

All Quinn Dorsey wants is a white picket fence fairy tale. But after another failed relationship and her biological clock ticking double time, she’s desperate enough to try online dating. Following a series of worst dates ever, she decides happily-ever-after isn’t in the Tarot cards. Forget Cupid, it’s time to take matters into her own hands. A simple seduction should do the trick, but then everything that can go wrong…does!

…Turn out to be so right

Dak Savage isn’t interested in commitment. He’s been burned by women before – lied to, used, even shot. Hell, he considers women a curse and has one rule he never breaks – don’t pick up women in bars. But when he agrees to a guys’ night out and meets up with the feisty, fast talking Quinn, his rule shatters like a dropped shot glass.

A one night stand turns into a long weekend and as Quinn tries to abandon her ridiculous scheme, she finds herself nose-to-nose and toe-to-toe with the best mistake she’s ever made.

 

 

rowdy's teaser

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skelton runTwenty years ago, four teenage boys left a baby behind in a crushed car after they caused the tragic accident that took the mother’s life. Ever since, they’ve guarded the secret that would’ve ruined their lives and destroyed their future careers. But when one of them succumbs to illness, a blackmailer makes contact, and the survivors realize that, somehow, someone else knows. Now, everything that matters to them is at stake.

Las Vegas billionaire Wendell Logan is pursuing the role of political kingmaker, and he’s selected his unsuspecting king: Alan Granger, governor of Pennsylvania. Granger confesses his closet skeleton to Logan, but the tycoon has invested too much time and money into Granger’s future presidential campaign to let him and his old friends endanger Logan’s power play.

http://www.amazon.com/Skeleton-Run-John-L-DeBoer-ebook/dp/B00V5FWG3I/ref=sr_1_4?   s=books&ie=UTF8&qid=1428417868&sr=1-4&keywords=john+DeBoer

 

 

 

 

 

John's author photoAfter graduating from the University of Vermont College of Medicine, I did my surgical residency in the U.S. Army at Madigan Army Medical Center, Ft. Lewis, Washington. I then spent three years in the Medical Corps as a General Surgeon before leaving the Army for private practice. Thirty years later, I retired to begin a new career as a writer. I enjoy cooking, tennis, politics, films and film history, the wonders of the cosmos, and, of course, reading. Thrillers is one of my favorite genres, so thrillers is what I like to write. My wife and I (mainly Diane) raised two sons we’re proud of and who are pursuing careers having nothing to do with the medical field! After living in Pennsylvania for a number of years, Diane and I settled in North Carolina, where the winters are easy to take and the only weather we get antsy about is the occasional hurricane.

Today, I wanted to feature John DeBoer once again because he has another book releasing today! I’ve read Skeleton Run and it is another story that will keep you guessing.

As writers, we learn from reading other writers’ work. From John’s style, I’ve learned it’s best to introduce several secondary characters. That way, you can bring them in again later in the story to keep readers guessing about their part in the plot. John does an excellent job of that!

**Thanks, John. I appreciate you letting me feature your books on my website. I always enjoy your reading your work!

Check out all his books on Amazon. Friend/like him on Facebook and Goodreads.

 http://www.facebook.com/pages/John-L-DeBoers-novels/713214712080731

http://www.goodreads.com/user/show/3965623-john-deboer 

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raynie countdown teaserRaynebeaux  “Raynie” Starr is one of Quinn’s best friends. She’s the one with the witty comebacks! With green eyes and honey-blonde hair, she’s sexy, quirky, and says what’s on her mind. She owns a new age gift shop and reads tarot cards! Early readers of Two Wrongs Make a Right, liked Raynie so much, she’ll be front and center in my next book. To find out if she’s one of your favorites, download Two Wrongs Make a Right on Thursday…April 16, 2015…available exclusively on Amazon.com.

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countdown teaser day one

Available for pre-order here:

http://www.amazon.com/Two-Wrongs-Make-Right-Everett-ebook/dp/B00V5M007A/ref=sr_1_1?s=books&ie=UTF8&qid=1428885188&sr=1-1&keywords=two+wrongs+make+a+right

How can something so wrong…

All Quinn Dorsey wants is a white picket fence fairy tale. But after another failed relationship and her biological clock ticking double time, she’s desperate enough to try online dating. Following a series of worst dates ever, she decides happily-ever-after isn’t in the Tarot cards. Forget Cupid, it’s time to take matters into her own hands. A simple seduction should do the trick, but then everything that can go wrong…does!

…Turn out to be so right

Dak Savage isn’t interested in commitment. He’s been burned by women before – lied to, used, even shot. Hell, he considers women a curse and has one rule he never breaks – don’t pick up women in bars. But when he agrees to a guys’ night out and meets up with the feisty, fast talking Quinn, his rule shatters like a dropped shot glass.

A one night stand turns into a long weekend and as Quinn tries to abandon her ridiculous scheme, she finds herself nose-to-nose and toe-to-toe with the best mistake she’s ever made.

 

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